INSTRUCTIONS FOR CSS MOCK PAPER 2023
* Attempt any 5 questions.* Each question carries equal marks.
* Ensure you provide comprehensive answers, citing relevant sources where necessary.
1. Examine the Spiral of Silence theory's relevance in today's digital media landscape. How has the ubiquitous nature of social media either amplified or mitigated this phenomenon?
2. Marshal McLuhan's media determinism posited a significant influence of medium over content. In light of the digital evolution of the 21st century, how does this theory hold ground?
3. In the age of digital globalization, how has international communication been reshaped? Specifically, consider the transformative impact of social media on the communication dynamics of the developing world.
4. Consider the symbiotic relationship between media freedom and the health of a democracy. How can an unrestrained press simultaneously strengthen and challenge the tenets of democratic societies?
5. The Pakistani media landscape is influenced by the intricate dynamics between employers and employees. How do these relationships shape content creation, and what implications do they hold for journalistic independence?
6. The ethos of Development Support Communication emphasizes local change as a catalyst for broader societal progress. How does a grassroots approach in community development create ripple effects in larger development narratives?
7. Trace the evolution of public relations from its rudimentary beginnings as press agentry to its contemporary significance. How have recent developments in Pakistan underscored the pivotal role of strategic public relations?
8. Contemporary media operates in a complex ethical milieu. Discuss the inherent challenges in establishing a universally endorsed media code of ethics, and propose potential pathways towards achieving this goal.